According to Sawyer Merritt, social platform X has increased its eligibility requirement for the Creator Revenue Share Program to 15 million organic impressions in the past three months, up from the previous 5 million. This significant change places higher demands on AI content creators, particularly those leveraging generative AI tools and automation for audience growth. The new threshold is expected to intensify competition among AI-driven content creators and may encourage the development of more advanced AI analytics, audience optimization solutions, and engagement-boosting algorithms tailored for X. For businesses in the AI industry, this update creates opportunities to provide innovative tools and consulting services that help creators meet the new standards and maximize monetization potential on X (Source: @SawyerMerritt, Dec 10, 2025).